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BradfordLawton claims ADDY

The American Advertising Federation awarded a silver ADDY award for creative excellence to San Antonio-based advertising agency BradfordLawton this year. The award was for truck advertising the agency...

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Cap infiltrates Hydra a.k.a. Dallas Cowboys

Now some may see the new partnership between the Dallas Cowboys and Marvel’s Captain America as America’s Superhero teaming with America’s Team, but perhaps you should think again. The new corporate...

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H-E-B ad campaign features Nickelodeon star

Nickelodeon starlet Jennette McCurdy will be featured in H-E-B's new Gear Up for Back-to-School ad campaign. The campaign launches on July 13 and runs through August 31 in Texas. Nickelodeon starlet...

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Six Flags Fiesta Texas hip hops

DJ Something or another Six Flags Fiesta Texas will be thumping Aug. 5 as the park hosts the mtvU Video Music Awards Tour where artists Mike Posner, Miguel and DJ Diamond Kuts will get the funky fresh...

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A growing Civilization

Locally based marketing and public relations firm Creative Civilization has recently added a host of new employees to aid in the firm’s handling of its new national clients, which include Sam’s Club,...

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Zombie marketing

A Midwestern Ace Hardware store is trying a different approach this October to gathering a new customer base – the dead. The store has begun a marketing campaign aimed at those expecting a zombie...

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Robot Creative wins award

Robot Creative, a San Antonio-based marketing firm, designed a website promoting mixed martial arts and one of the sport’s key promoters that claimed a platinum award in the 2011 Summit International...

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Google: Get mobile or get left

Michael Gottschalk/AFP/Getty Images Heads up marketers. If you want to get relevant or remain relevant then you better get your apps and mobile advertising in order. In a recent Adweek piece, Surojit...

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Red state, Blue state – Spend!

Larry the Cable Guy gets it done with Craftsman. -AP PHOTO David Cross, on the other hand, rocks the Levi’s. -AP PHOTO What you watch, what you buy and even what you do with bleach can and do reveal a...

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CONSERVATIVES HATE CHRISTMAS TREES

Did media hype kill off a common agricultural marketing strategy called a commodity checkoff program, that was meant to help Christmas tree growers, because of larger than life headlines and the word,...

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Marketing in action – Now you too can be Rick Grimes

Marketing and product development; find what’s hot, and exploit the hell out of it. It’s not rocket science. Currently there is nothing hotter than zombies.  It’s almost as if we actually want a zombie...

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A Groupon baker’s dozen, times 7,847

Express-News File Photo A London baker was swamped with demands for cupcakes after a Groupon promotion prompted more than 8,500 customers to order boxes of 12 cupcakes for $10, reports NBC news. The...

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Black ops Friday

File photo. ROBERT MICHAEL/AFP/Getty Images Hey holiday retailers, stop your creepy intrusions. I’m all for free market capitalism, but retailers have to cut their dystopian tactics when it comes to...

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Tradition! – Coke pulls new cans

Yahoo screen grab The mama’s the mama, the papa’s the papa and at Christmas, or all the time,  Coca Cola belongs in a red can. The masses have spoken and Coca Cola responded by puling its newly...

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S.A. marketing firm hiring

Red Ventures, a direct marketing firm, is looking to hire inside sales representatives for its San Antonio location. The interview day will be held from 10 a.m. to 2 p.m. on Tuesday at the Red Ventures...

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Blonde Creative fashions HemisFair Park outreach

San Antonio advertising agency Blonde Creative has won the contract to  establish a  brand and a website for the HemisFair Park Area Redevelopment Corp., which the city set up to spur the revival of...

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Creative Civilization chosen for economic development outreach

The San Antonio Economic Development Foundation has chosen San Antonio marketing firm Creative Civilization as its public relations arm. Creative Civilization, which has worked for a variety of...

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Mayor, city manager kick off marketing campaign

Mayor Julián Castro and City Manager Sheryl Sculley helped kick off a social media based advertising campaign for the San Antonio Convention & Visitors Bureau Wednesday by recounting their special...

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Marketing awards showered on area organizations

K. Fernandez & Associates won three platinum and four gold Hermes Creative Awards this year, and several other area organizations claimed top honors in the international competition for...

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Harte Hanks launches Data Refinery

San Antonio-based marketing giant Harte Hanks on Thursday announced the launch of Data Refinery, a service that compiles, validates and enriches customer data from various sources to provide marketers...

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