BradfordLawton claims ADDY
The American Advertising Federation awarded a silver ADDY award for creative excellence to San Antonio-based advertising agency BradfordLawton this year. The award was for truck advertising the agency...
View ArticleCap infiltrates Hydra a.k.a. Dallas Cowboys
Now some may see the new partnership between the Dallas Cowboys and Marvel’s Captain America as America’s Superhero teaming with America’s Team, but perhaps you should think again. The new corporate...
View ArticleH-E-B ad campaign features Nickelodeon star
Nickelodeon starlet Jennette McCurdy will be featured in H-E-B's new Gear Up for Back-to-School ad campaign. The campaign launches on July 13 and runs through August 31 in Texas. Nickelodeon starlet...
View ArticleSix Flags Fiesta Texas hip hops
DJ Something or another Six Flags Fiesta Texas will be thumping Aug. 5 as the park hosts the mtvU Video Music Awards Tour where artists Mike Posner, Miguel and DJ Diamond Kuts will get the funky fresh...
View ArticleA growing Civilization
Locally based marketing and public relations firm Creative Civilization has recently added a host of new employees to aid in the firm’s handling of its new national clients, which include Sam’s Club,...
View ArticleZombie marketing
A Midwestern Ace Hardware store is trying a different approach this October to gathering a new customer base – the dead. The store has begun a marketing campaign aimed at those expecting a zombie...
View ArticleRobot Creative wins award
Robot Creative, a San Antonio-based marketing firm, designed a website promoting mixed martial arts and one of the sport’s key promoters that claimed a platinum award in the 2011 Summit International...
View ArticleGoogle: Get mobile or get left
Michael Gottschalk/AFP/Getty Images Heads up marketers. If you want to get relevant or remain relevant then you better get your apps and mobile advertising in order. In a recent Adweek piece, Surojit...
View ArticleRed state, Blue state – Spend!
Larry the Cable Guy gets it done with Craftsman. -AP PHOTO David Cross, on the other hand, rocks the Levi’s. -AP PHOTO What you watch, what you buy and even what you do with bleach can and do reveal a...
View ArticleCONSERVATIVES HATE CHRISTMAS TREES
Did media hype kill off a common agricultural marketing strategy called a commodity checkoff program, that was meant to help Christmas tree growers, because of larger than life headlines and the word,...
View ArticleMarketing in action – Now you too can be Rick Grimes
Marketing and product development; find what’s hot, and exploit the hell out of it. It’s not rocket science. Currently there is nothing hotter than zombies. It’s almost as if we actually want a zombie...
View ArticleA Groupon baker’s dozen, times 7,847
Express-News File Photo A London baker was swamped with demands for cupcakes after a Groupon promotion prompted more than 8,500 customers to order boxes of 12 cupcakes for $10, reports NBC news. The...
View ArticleBlack ops Friday
File photo. ROBERT MICHAEL/AFP/Getty Images Hey holiday retailers, stop your creepy intrusions. I’m all for free market capitalism, but retailers have to cut their dystopian tactics when it comes to...
View ArticleTradition! – Coke pulls new cans
Yahoo screen grab The mama’s the mama, the papa’s the papa and at Christmas, or all the time, Coca Cola belongs in a red can. The masses have spoken and Coca Cola responded by puling its newly...
View ArticleS.A. marketing firm hiring
Red Ventures, a direct marketing firm, is looking to hire inside sales representatives for its San Antonio location. The interview day will be held from 10 a.m. to 2 p.m. on Tuesday at the Red Ventures...
View ArticleBlonde Creative fashions HemisFair Park outreach
San Antonio advertising agency Blonde Creative has won the contract to establish a brand and a website for the HemisFair Park Area Redevelopment Corp., which the city set up to spur the revival of...
View ArticleCreative Civilization chosen for economic development outreach
The San Antonio Economic Development Foundation has chosen San Antonio marketing firm Creative Civilization as its public relations arm. Creative Civilization, which has worked for a variety of...
View ArticleMayor, city manager kick off marketing campaign
Mayor Julián Castro and City Manager Sheryl Sculley helped kick off a social media based advertising campaign for the San Antonio Convention & Visitors Bureau Wednesday by recounting their special...
View ArticleMarketing awards showered on area organizations
K. Fernandez & Associates won three platinum and four gold Hermes Creative Awards this year, and several other area organizations claimed top honors in the international competition for...
View ArticleHarte Hanks launches Data Refinery
San Antonio-based marketing giant Harte Hanks on Thursday announced the launch of Data Refinery, a service that compiles, validates and enriches customer data from various sources to provide marketers...
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